Notes & guides

Journal

Short reads on caring for fabrics, what's selling, and sourcing from India.

Why We Design in Series

We design in series rather than scatter one-off prints. What that means for the shelf, the reorder and the story a retailer tells.

Both are honest cottons, but they behave differently under a print and on the body. A plain guide to choosing the right base.

Procion, discharge and foil. A plain explanation of the three finishes behind our range and what each one does on the cloth.

The questions worth settling before your first order from Ahmedabad: width, composition, finish, lead times and design numbers.

A matched top and bottom removes the guesswork for the customer, which is why co-ords keep gaining ground with retailers and exporters.

Cold water, drying in shade and a cloth over the foil. The simple care that keeps printed cambric and cotton bright for years.